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USAGE DATA FOR DIGITAL CONTENT FROM PLATFORMS OTHER THAN TELEVISION
The following tables report digital media usage for all projects reporting in the 2016-2017 fiscal year. The metrics identified below are as follows: total visits, total unique visitors, total pages viewed, and average page view duration per visit within each language and content type.
LANGUAGE AND CONTENT TYPE
CONVERGENT STREAM - PRODUCTION
ENGLISH
English-language projects collected the highest number of overall visits at 22 million (M), and an average time spent of 2 minutes 19 seconds. In terms of content types, rich interactive media projects had the highest amount of session visits at 13M and is up 5M visits from the previous year. Visits to games rose by 3M to 7.6M with an average time spent of just over 4 minutes.
FRENCH
French-language content types earned the second highest number of overall visits at 8M, down 3M from the previous year. With 60% of the visits to French-language projects, rich interactive media content continue to accumulate the most visits. At 5 minutes and 14 seconds per visit, time spent on French videos was higher than videos in all other languages and content types.
DIVERSE LANGUAGES
Content Types in the diverse languages earned the third highest number of overall visits at 83K. Within the content types measured in diverse languages, visits to rich interactive media and games were evenly split with 41K each. Visits to video content declined sizably versus the previous year primarily due to the project Big Short, which is still active but down 413K.
ABORIGINAL
Content types in the Aboriginal language recorded 46K visits overall. Rich interactive media content type did best in this language category with 38K session visits with average of 2 minutes spent overall.
EXPERIMENTAL STREAM - PRODUCTION
ENGLISH
Experimental Stream content types in English had a significantly higher number of sessions at 7M compared to the 2M in the previous year. Almost all of this activity came from English software, and specifically from one project, the Shot Lister app, at 6.7M visits.
FRENCH
French experimental rich interactive media projects garnered 842K with an average duration of 1 minute 30 seconds per visit. This was the only content type active on the French-language market in 2016-2017 measuring three projects versus five from the previous year which had accumulated 42K in visits.
BILINGUAL
New to this report, bilingual projects in the experimental stream recorded over 2M visits. Games and rich interactive media content saw the most activity with over 1M visits each, averaging 3:26 and 4:24 respectively per visit.
Convergent Projects
1 April 2016 - 31 March 2017
CMF Research (comScore)
| Language/Content | Visits | Unique Visitors | Page Views | Avg Page View Duration Per Visit |
| Aboriginal | 45,891 | 34,499 | 120,190 | 0:02:10 |
| Game | 3,404 | 1,945 | 6,189 | 0:02:52 |
| Rich Interactive Media (Non-Inclusive) | 37,605 | 29,414 | 89,731 | 0:01:59 |
| Social Media | 3,286 | 1,857 | 20,807 | 0:04:34 |
| Video | 1,596 | 1,283 | 3,463 | 0:02:13 |
| English | 22,360,818 | 14,200,127 | 56,119,229 | 0:02:19 |
| Game | 7,625,647 | 4,302,774 | 24,495,318 | 0:04:02 |
| Rich Interactive Media (Non-Inclusive) | 12,954,946 | 8,723,192 | 27,729,961 | 0:01:58 |
| Social Media | 621,978 | 355,772 | 1,638,119 | 0:02:38 |
| Video | 1,158,247 | 818,389 | 2,255,831 | 0:02:16 |
| French | 7,668,975 | 4,767,691 | 33,542,975 | 0:02:45 |
| Game | 1,314,148 | 496,603 | 14,699,014 | 0:04:02 |
| Rich Interactive Media (Non-Inclusive) | 4,612,123 | 3,224,623 | 13,034,969 | 0:02:16 |
| Social Media | 1,128 | 1,013 | 1,426 | 0:02:35 |
| Video | 1,741,576 | 1,045,452 | 5,807,566 | 0:05:14 |
| Diverse | 82,869 | 42,106 | 135,594 | 0:02:54 |
| Game | 41,152 | 9,058 | 59,013 | 0:02:12 |
| Rich Interactive Media (Non-Inclusive) | 41,232 | 32,892 | 76,042 | 0:03:00 |
| Video | 185 | 156 | 539 | 0:04:00 |
| Grand Total | 30,158,553 | N/A | 89,917,988 | 0:02:34 |
Experimental Projects
1 April 2016 - 31 March 2017
CMF Research (comScore)
* Includes Bilingual DM Projects
| Language/Content | Visits | Unique Visitors | Page Views | Avg Page View Duration Per Visit |
| English | 6,825,554 | 807,465 | 15,626,516 | 0:04:48 |
| Game | 137,783 | 56,344 | 211,570 | 0:03:25 |
| Rich Interactive Media (Non-inclusive) | 16,829 | 10,044 | 63,709 | 0:04:23 |
| Software | 6,670,942 | 741,077 | 15,351,237 | 0:07:53 |
| French | 841,768 | 716,589 | 2,843,030 | 0:01:30 |
| Rich Interactive Media (Non-Inclusive) | 841,768 | 716,589 | 2,843,030 | 0:01:30 |
| Bilingual | 2,416,867 | 1,068,557 | 6,642,810 | 0:03:39 |
| Game | 1,317,429 | 570,479 | 4,903,682 | 0:03:26 |
| Rich Interactive Media (Non-Inclusive) | 1,054,744 | 461,507 | 1,654,794 | 0:04:24 |
| Social Media | 19,962 | 16,144 | 25,341 | 0:03:55 |
| Software | 24,732 | 20,427 | 58,993 | 0:01:18 |
| Grand Total | 10,084,189 | N/A | 25,112,356 | 0:03:52 |
USAGE BY GEOGRAPHIC REGION
Convergent Stream Projects
1 April 2016 - 31 March 2017
CMF Research (comScore)
| Country | Visits | Unique Visitors | Page Views | Avg Page View Duration Per Visit |
| Canada | 18,075,019 | 10,956,792 | 60,840,318 | 0:02:55 |
| United States | 3,997,911 | 2,705,295 | 8,440,733 | 0:01:33 |
| Rest of World | 8,354,739 | 5,591,444 | 21,250,954 | 0:01:28 |
| Grand Total | 30,427,669 | 19,253,531 | 90,532,005 | 0:01:29 |
1 April 2016 - 31 March 2017
NB: Visit totals between the Total Usage and Geographic Region reports do not necessarily match as single sessions over multiple language / content types will be counted as multiple visits for the Total Usage report, whereas these same visits are deduped in the Geographic Region report.
Experimental Stream Projects
1 April 2016 - 31 March 2017
CMF Research (comScore)
* Includes Bilingual DM Projects
| Country | Visits | Unique Visitors | Page Views | Avg Page View Duration Per Visit |
| Canada | 1,323,076 | 799,274 | 4,152,113 | 0:05:33 |
| United States | 3,515,987 | 370,439 | 8,395,190 | 0:02:50 |
| Rest of World | 5,245,126 | 1,426,294 | 12,565,053 | 0:02:43 |
| Grand Total | 10,084,189 | 2,596,007 | 25,112,356 | 0:02:45 |
1 April 2016 - 31 March 2017
Digital Media Users by Region
As Convergent projects are commissioned by CRTC regulated broadcasters, it is not surprising that Canadian users dominate with 60% of the visits to convergent projects, while the rest were split between the USA (13%) and Rest of the World (27%).
Experimental stream projects, on the other hand, had a significant global reach as 52% of visits originated from the rest of world and 35% originated the United States. Canada, while up 4% from the previous year, had the lowest percentage of total visitors at 13%. It is with noting that Canadian users interacted with the content longer, approximately five and a half minutes versus just under three minutes from non-Canadian users.