Web Thérapie: After a somewhat contentious spell at a very prestigious investment firm, Florence decided it was time to reinvent herself.

Mandate & Vision

The Canada Media Fund (CMF) fosters, develops, finances and promotes, the production of Canadian content and relevant applications for all audiovisual media platforms.

The CMF guides Canadian content towards a competitive global environment through fostering industry innovation, rewarding success, enabling a diversity of voices and promoting access to content through industry and private sector partnerships.


CMF Vision


A world where Canada’s talent and stories transcend platforms and borders, triggering emotion, innovation and ideas.

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